Wants and Needs of Your Business

What do you want for your business? What does your business need? What are you doing to ensure these things are in your business? I ask these questions because I know how important having what you need and what you want really is in business. If we don’t have what we want, we are disappointed and unfulfilled. When we don’t have what we need, we see more serious problems like sales downturns, customer loss or poor employee morale.

You can make or break your business by doing what you need or not. On the most basic level, your business needs things like customers, revenue and profit. These are the big ones. If you don’t have them, your business can’t survive. But what we want is very important, especially when we want what we need.
Do you want what your business needs? I know that this question sounds rather silly, but if you think about it for a minute, you’ll see the significance. First think about what you need (make a list…ok, just the top 5 things your business needs) and then think about how much time and effort you devote to these things.

Does your business need what you want? Now make a list of the top 5 things you want for your business. You may have these things already. You may be doing them on a regular basis. That’s ok. In fact, it’s a very good thing if you already have what you want. But the first question is: Does your business need it? The next question: How do these lists match up? How do your wants and needs of your business compare?

I asked these questions because I’ve been thinking a lot about priorities. Most of my Corporate Wellness clients have a challenge on their hands. Their challenge is something that you are likely experiencing as well. The main challenge is not time or money. The main challenge is aligning the wants and needs of their businesses.

When we put our needs first, we succeed. It works in all areas. Here are some examples of how needs become the end-all when it comes to success or failure:

Customer Base: “We need customers”- by investing time and energy into drawing customers to your business, sales and profit can be made. If your business doesn’t put in the effort to get customers, you won’t be in business very long.

Employee Health: “I need my employees to be healthy”- by devoting time to care for themselves they are allowing their bodies and minds to function at full capacity. If they don’t devote any time or put in any effort for their health, they will not have it for very long. If that is the case, your workforce and therefore your business will suffer.

Let’s go back to the above statement: “I need my employees to be healthy” to get more clarity around it. This is a broad and general statement, but by making it more specific we can see how this works (or doesn’t work) in real life:

Your employees are making the following statements:
“I need to exercise in order to…”
…avoid heart problems
…have enough energy to play with my kids in the evening
…feel good during my day
…get in shape for my high school reunion

They are also saying:
“I need to eat healthy in order to…”
…the list goes on

No matter what their needs are, they fit within a statement like this. These statements are being uttered all over the world as we speak. In various languages people are telling themselves what they need. They are thinking about what they need and what they need to do in order to get it.

These are your employees. The problems that arise from them not meeting these needs have an impact on your business. They turn into higher health care costs, lower productivity levels and increased absenteeism. (to name a few) The needs they have clearly affect your business and that is why they become the needs of your business.

Since this is happening everywhere, people must be successful, right? Their companies must be helping them meet these needs. If every company knows what their employees need, they are achieving their goals, aren’t they? Well, they might be. Unfortunately, many are not. Many businesses are not doing what they need despite the fact that they need it.

Why does this happen? It happens because we don’t always want what we need. We need to have a workforce in place to conduct business. We know that in order to get the most out of that workforce, they need to be healthy. They need to do certain things to reach those goals. As a company, we need to do certain things in order to support this process. (Setting goals is one of them in itself.) The problem is, we don’t want to do those things.

It’s easy to say that you want something. It is another thing to actually do what it takes to get it. If you don’t want to do something, you won’t do it. It’s that simple. The fact is, no matter how much you know your business needs something, you won’t adjust the way you operate to get it if you don’t really want it.

So, what do you do? How does your business get what it needs? Well, for starters, you have to want it. The next step is something I’ve spend years working on and helping my clients do. It is something that
I’ve written countless articles about.

The next step has been called many things: goal setting, planning, routine, programming, systems, etc. If you really want something you need to be willing to take this step. No matter what area you are talking about, the same rules apply. Doing these things is the difference between success and failure for your business. Doing these things is the difference between getting what you want or not. More importantly, these things are the difference between getting what your business needs or not.

Everyone wants to spend less on healthcare costs, but it takes more than that to make it happen?

Question: Do you need a healthy workforce?
Better question: Do you want a healthy workforce?
Best question: Are you willing to do what it takes for a healthy workforce?